Funerals Are For The Living A funeral is a time to reflect upon and honor a life that has been lived. It is a time for friends and loved ones to remember. A funeral provides an opportunity to connect people who were influenced and affected by the deceased. This commemoration and interaction provides a necessary beginning of transition and healing as well as comfort and support for those in attendance. A funeral is a very personal event and each one should be designed with the individual family in mind. By participating in the planning of a service, you help to create a meaningful and significant experience for everyone. This website gives an overview of the services provided by the staff of Olson Funeral and Cremation Services. For over 115 years we have been serving the Rockford community. We are a proud member of Selected Independent Funeral Homes, a worldwide professional association of approximately 1,500 independent, locally-owned funeral homes. Members operate under the strictest standards and best practices to offer you confidence and to preserve your trust during times of need. As a member, we are actively monitored to help ensure that you and your loved ones receive the best care available when choosing a member of this organization.