Bruce is serving the community as a fourth generation owner of Olsons. "I have been serving families with my family in the Rock River Valley for many years. It gives me peace of mind knowing that we have assisted so many others in one of their greatest times of need."
Bruce began his college education at Carthage College, completing it with degrees at the University of Minnesota. Bruce's continuing education has been focused on complicated grief and children's grief. It was as a student at the University of Minnesota that he met his wife. Upon receiving their degrees, they moved back to Rockford and began raising a family of four. Bruce was formerly a Staff Sergeant with the Army National Guard. He and his wife are members of Zion Lutheran Church.
Bruce is extremely active in numerous organizations in the community, currently focusing on the Mid Town District and improving the Keith Creek corridor. He has been on the Board of Trustees at Scandinavian Cemetery for many years. Bruce is also a Visiting Nurses Association Board Member. Bruce and his wife enjoy spending time on the Rock River, improving the ecosystem of their restored prairie, bird watching and spending time with their children and seven grandchildren.